April is Rotary Magazine Month
The month of April is annually designated as "Rotary's Magazine Month," an occasion to recognize and promote the reading and use of the official RI magazine, The Rotarian, and the regional magazines as vehicle for communication and information in our organization.
Effective communications is critical to the success of any Rotary Club. Leaders that communicate effectively use a variety of tools. Many members listen carefully to announcements made at club meetings, retain the information, and respond appropriately, while others never hear a word that is said. Some members do not pick up on information shared in a group setting. They need direct contact, either in person, or by telephone.
For many Rotarians today, the most effective means of communication is the electronic mail or email. Email enables us to quickly communicate with club members. It is an excellent vehicle for reminders, time sensitive materials, and personal notes. Email is effective in communicating with a large number of people, or just one person. Email is cost economical. Email, however, is not the ultimate answer to effective communications. Many Rotarians never open their email, or inadvertently delete important messages without reading them. Also, systems problems can prevent people from being able to access their email.
Not long ago, the telegram was the way to communicate internationally. Then the telegram was replaced by the telex machine, which was followed by the facsimile (fax) machine. Now the Internet is the way of daily communication. Television has also added to rapid communication. Yet newspapers, books, and magazines remain fundamental resources, difficult to replace. Let's support our magazines, the Rotarian and regional magazines like our very own Philippine Rotary Magazine (PRM) which are super sources of information and communication.
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